I have seen products from every side.

Getting products to the people who need them.

Dynatrace is an AI-powered observability platform. It helps large companies make sense of complex software, and analyze, automate, and innovate faster. I work in outbound product management. We make sure the product finds its market: who it is for, how it helps customers, how they use it, and why someone should pay for it. Then we bring what we learn from customers and the market back to the product teams, to help shape product strategy.

When I joined in 2022, customers were moving to the cloud, and large companies in finance, healthcare, and the public sector had strict requirements for security, privacy, and compliance. I created the positioning and sales material that helped our sales teams talk through those requirements with customers. I also joined many of those conversations myself. That didn't save every deal, but it moved some much faster, and gave others that seemed stuck a way forward.

Today I lead launches and positioning for the core platform, including launches announced at Perform, our yearly user conference.

One of many customer briefings, 2025.

When the product is medical, trust is the product.

At mySugr I first built a coaching service that connected people with type 2 diabetes to coaches between doctor visits. It became part of the mySugr bundle in the US and Germany.

Then I led digital therapy products as mySugr worked more and more closely with Roche. That included the first mobile app that let people with diabetes control their insulin pump over Bluetooth.

In medical software, regulation is not in the way of the product. It is part of why people can trust it. I still use that lesson every day: customers do not only buy what a product does. They buy the reason to trust it.

Guest at a podcast about entrepreneurship, 2019.

A good product that never won.

I co-founded Mentegram in 2013, a digital mental health platform, before that category was a market. I was COO, then CEO. We raised two rounds and had customers on three continents.

The product was good. It still runs today, with the same core idea. But it never grew past break-even.

That lesson shapes my work today. A good product has to solve a real pain, but that is not enough. It also needs the right strategy and execution to reach the market and customers.

Talking about Mentegram at a startup event, 2017.

From writing code to building products.

I began as a freelance developer in 2001. At agencies I worked on client projects for brands like Microsoft, Samsung, and Lindt, and then moved into product, including a Facebook polling app with more than two million monthly users.

Wearing engineering, product, and customer hats gave me the foundation I still work from today. I speak the language of each side, and I connect them to get the right result.

Keynote at the Dynatrace Swiss Summit, November 2025.

I speak about getting products right, and taking them to market: problem and solution validation, go-to-market strategy, and execution. I can cover the whole path, with lessons from a startup and a global enterprise. If you are putting together an event, send me a note.